Tuesday, March 27, 2007

Buy our way to a better future?

The folks over at WorldChanging are blogging about how to create the sustainable future we must have. Over the next several days, I thought I'd paste in some of their ideas for further thought. Here's the starter. If you'd like to see the whole article at once, you can find it here.

You cannot buy a better future, at least not the sort of bright green future we talk about here at Worldchanging. That sort of future -- a sustainable one, a future that itself has a future -- is not available for purchase: It doesn't yet exist. You can't find it on shelves, and you can't even order it up custom, no matter how much money you're willing to spend.

You can be heroic in your efforts, but at the moment it's essentially impossible to live a North American consumer lifestyle and do no harm. You can buy only organic food, recycled products, and natural fibers and you won't get there. You can even trade your car for a hybrid, harvest your rainwater and only run your CFLs off your backyard wind turbine, and you still won't get there, both because the waste associated with consumerism is so massive and because the systems outside your direct control upon which you depend -- from your local roads to your nation's army to the design of the assembly lines used to build your car, rain barrel and windmill -- are still profoundly unsustainable.

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